BABE The Label is an ethical, sustainable New Zealand clothing brand out on a mission to help women feel amazing in their own skin.
The BABE behind the label is our very own Kamni Raju-Russell.
Clothing design and manufacturing were part of her world from the time she was born.
It's no surprise, then, that this passion grew into her very own clothing label. Noticing how women's wardrobes in New Zealand often lack colour, and lamenting the uncomfortable or unflattering cuts of off-the-rack clothing, Kamni decided to create a label that would do things differently. Designer clothes that were bright and colourful, comfortable and stylish, ethically manufactured, and, to top it off, affordable.