Simpro // Smart Lifting

Simpro is a materials-handling equipment supplier based in Auckland, New Zealand. Founded in 1986, the company manufactures smart lifting solutions, such as Dumpmaster(r) bin lifters, which are today sold all around the world. Complementing the export operations, Simpro's retail arm offers a suite of lifting equipment for domestic customers, including EP electric pallet trucks and forklifts, and the company's own products. A subsidiary, Simpro Asset Management Ltd, provides ancillary financial services. With this diversified business model, united by the ethos of 'Smart Lifting', Simpro continues to grow, evolve, and move forward in its mission: becoming known as a source of the most innovative and efficient handling solutions in the world.