As New Zealand's raw feeding experts, we see the real difference our feeding plans make every day - and we're here to make it easy. We're a 100% New Zealand owned and operated company, started by a vet who was passionate about pets enjoying the best possible lives, fueled by the best possible natural nutrition. And we're on a mission to improve the life of every cat and dog by helping owners feed what's best for their pet's breed and life stage need. We have an evidence-based, scientific approach to feeding New Zealand grown, traceable, 100% natural, raw food. Our experienced teams operate from 14 stores across New Zealand.