Nature designed cats and dogs to thrive best on nutrient dense, raw, fresh food. As New Zealand's raw feeding experts, we see the real difference our feeding plans make every day - and we're here to make it easy.
We're a 100% New Zealand owned and operated company, started by a vet who was passionate about pets enjoying the best possible lives, fueled by the best possible natural nutrition. And we're on a mission to improve the life of every cat and dog by helping owners feed what's best for their pet's breed and life stage need.
We have an evidence-based, scientific approach to feeding New Zealand grown, traceable, 100% natural, raw food. Our experienced teams operate from 13 stores across New Zealand.
