ProjectPlay NZ

ProjectPlay is a NZ owned and operated family business, based in Hawke's Bay. It was born from a desire to reduce plastic toys and replace them with open-ended, "real" play items, that ignite children's imaginations. We wanted to help other parents discover the many benefits of heuristic play to give their children the best start in life. As a specialty store, we seek play items designed to spark wonder, nurture curiosity, entice exploration & discovery. We value real, authentic play experiences for children. We are inspired by Montessori, Rudolph Steiner and Pikler philosophies, while also supporting the theory of loose parts. We hope you share our passion and journey, ensuring our children grow up having real "toys" to play with.